change, Adidas 2015 target unrealistic.
Adidas shares fell to a year low last month, but its 2015 sales target of 17 billion euros ($ 23.4 billion), operating margin target of 11%. Taking into account the 2014 operating margin target level of 8.5% to 9%, and in 2013 the sales fell 3 percent to 14.5 billion euros, the 2015 target is too ambitious.
Adidas March warned that emerging market currencies weaken, especially Russia rupee fall, could affect 2014 results and 2015 targets pose a risk, even though sales may cheap foamposites be boosted by the World Cup.
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