[Chinese shoes Network - Brand Dynamics] Woods sex scandal exposed, Armstrong admitted doping, two stars (stores) the "fallen" Impact sponsors Nike (store) the company's image. Pease Torres in the shooting of his girlfriend after the scandal, the media began to discuss how to choose the sponsor brand ambassador, spokesperson of how to deal with the scandal.
is called the "world's fastest legless persons" Paralympic champion, "B lade Runner" ???????, shot his girlfriend was arrested on suspicion of Pretoria police. According to the latest foreign media sources, ??????? has been formally charged by the police for the murder, court hearings will be conducted on Friday. Pease Torres's "Fallen", let sponsors Nike also bear the image of a huge crisis.
"Nike's image suffered a crisis, reminding all companies choose to sponsor the object to be more careful, a cheap jordans for sale fter all, this is a risky thing!" Wo House public relations company founder Robin - Volvo House said. " Pease Torres past stories, attracted Nike's line of sight. They obviously know how to be more interesting, not only as an advertising use Pease Torres protagonist, but also in his prosthetic marked with Nike sign. "
"Despite the effect of significantly after sponsorship endorsements, sponsorship itself but there are also risks Cheap air jordans for sale . Sex scandal, sexual violence, including domestic violence, etc., will affect the image of the sponsor objects, thereby affecting the sponsoring company's image." Robin - Wal-House continued, "Today, the problem is very clear ??????? but this is definitely not a case, because the moment many people are excited about, such as wealth or huge honor, in order to make them capable of destroying reputation. thing. "
! For the current cheap jordans for sale mens image is suffering a crisis of Nike, Robin - Volvo House also gives recommendations: face the crisis, comfortable with "Nike sponsors rather than just the parents, there is no responsibility education sponsored object Of course, these athletes to accept sponsorship should also have certain qualities, after all their great influence, will be a huge sponsor brand promotion. If these athletes once exposed the scandal, so naturally cheap jordans online it makes the brand image hurt. So adding some restrictions on sponsorship contracts, it is very necessary step. "
After Pease Torres shot his girlfriend's news exposure, Nike has quickly made PR move, issued a message of condolence for the families of the victims statement, also said it would pay close attention to the further development of events. In fact, this is not Nike's first encounter with the image of crisis, the golf s Cheap air jordan 12 ovo uperstar Tiger Woods sex scandal exposed, has made Nike encountered a test. And recently, the Tour de France Lance Armstrong admitted taking seven, allowing him behind sponsor Nike tarnished image.
Robin "in the past sponsor customary to find someone to speak for the brand, but this is the past tense." - Wo House, said, "Today, sponsors choose spokesperson range is very wide, there are men there women across ethnic and geograph Retro jordans for sale ical restrictions, so will require a more cautious sponsor "and marketing experts Adam - Handte stressed, Nike now most needs to be done is to immediately terminate the contract with Pease Torres. (Chinese shoes Network - the most authoritative and most professional Footwear News)Air Jordan 13 Low "Georgetown Hoyas PE" as a symbol of the blue and grey dress show, there are Logo of the Georgetown University, the tongue at the same cheap jordan shoes for men , the shoes for the school basketball team, will not be used for commercial.
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